The staff at Black Gold Harley-Davidson^® has a unique blend of various talents. Our Harley-Davidson Allen^® team has several years of motorcycle experience in Sales, Service, Parts, & MotorClothes. We even have a chrome specialist. We're grateful to be a part of the community in Allen, Texas, and we're proud to serve customers from McKinney, Plano, Terrell, Lucas, and the rest of the Dallas area.

Many of our employees have come from the corporate world where they combine their skills and experience at what we believe is the best in Harley-Davidson^® store in Texas. The one thing they all have in common is a passion for riding a Harley-Davidson® motorcycle! 

Thanks to all of our customers for making us the 2017 recipient of the Bronze Bar & Shield Award! This prestigious award is presented by Harley-Davidson Motor Company and is based on product sales performance, customer service and satisfaction, and operational measures.

We're proud of the award because our goal every day is to provide customers with exceptional, authentic Harley-Davidson® experiences. We're committed to continual improvement when it comes to serving you.

WE VALUE YOU

Our team loves coming to work every day because we get to interact with the greatest group of people in Texas. We love Harley-Davidson® and we're passionate about what we do. There's nothing we like better than helping a new rider find their first bike, making a seasoned rider's experience better and spending time with the people who love motorcycles as much as we do.

We have an unlimited amount of NEW and Used motorcycles featuring all models of Harley-Davidson's® for sale including but not limited to the Sportster®, CVO™, Softail®, and Custom Motorcycles. 

Come in and visit our friendly, reliable, and experienced staff between the hours of 10:00AM - 7:00PM Monday through Friday, Saturday  8:00am - 6:00PM or call us at 214-495-0259.

OUR BUSINESS MOTO AND PERSONAL GOALS: 

We fulfill dreams of personal freedom – it’s our purpose, and we take it seriously. And while freedom means different things to different people, it’s a bond that brings Harley-Davidson® customers, employees,  and enthusiasts together.

Meet the Team at Black Gold Harley-Davidson^®.

THE STORY OF Black Gold HARLEY-DAVIDSON® - YOUR PREMIER NORTH TEXAS MOTORCYCLE DEALER

THE FIRST HARLEY-DAVIDSON® DEALERSHIP IN DALLAS

In the Fall of 1929, a brave entrepreneur opened the first Harley-Davidson® motorcycle dealership in Dallas, Texas and simply called it "Harley-Davidson® of Dallas". His name is lost to history. 

Searches of old Dallas business archives and the Harley-Davidson® Motor Company archives come up with nothing but a start date and general address of Main and Elm. A kind gentleman recently sent us information that the original address was 2824 Main St., on the Southwest corner of Oakland and Main Streets . 

Of course, the first Harley® motorcycle dealership in town would be located in Deep Ellum. The residential and commercial area East of downtown Dallas was first called "Deep Elm," but when residents spoke the name, it had a southern twang. It's one of the most historically significant areas of Dallas. Out of Deep Ellum came the area's liveliest entertainment, attracting early jazz and blues musicians and commercial investors.

THE PERFECT PLACE FOR HARLEY-DAVIDSON® near DALLAS

It just makes sense, doesn't it? The brave entrepreneur obviously prospered even in a time when the Great Depression rocked the nation. He bet on a winner, and what a winner Harley-Davidson® motorcycles have turned out to be!

The shop has been owned by a handful of people over the last 88 years, and they've all believed solidly in Harley-Davidson® motorcycles and the great country that birthed them. 

It moved out of that little shop in Deep Ellum, where we've been told by some "old timers" they used to hang out on Saturday, and lean over the chain that separated the Sales Department from the Service Department. 

Eventually, owner Eddie Conley moved the dealership from its downtown location to one on Plano Road in 1974. In 1985 it moved again to Shiloh Road. 

In 1999, then-owners moved the motorcycle shop north to Allen, Texas and everyone thought they were crazy... the only things in Allen, TX at that time were cow pastures and farms. Today, it's a thriving community with welcoming neighborhoods, world class restaurants and shopping, and one of the best school districts and High School football teams in the State of Texas.

Harley-Davidson^® of Dallas Becomes Black Gold Harley-Davidson^®

In 2019 we began construction to expand our facilities and make our Harley® dealership more accessible to our customers in McKinney, Rowlett, Rockwall, Plano and Carrollton. Our area is experiencing explosive growth, and we want to continue to supply the motorcycles, service and merchandise our customers are looking for.

NEW HARLEY® DEALERSHIP NAME

When moved to our new location, Harley-Davidson® of Dallas in Allen, Texas began to operate under the new name Black Gold Harley-Davidson®. 

Early during the 20th century, prospectors discovered oil at Spindletop near Beaumont, when The Lucas Gusher shot oil 150 feet into the air for days. They called oil "black gold" because it flooded the area with wealth and made motorized travel possible across the nation.

Around the same time, William S. Harley and Arthur and Walter Davidson introduced the first Harley-Davidson® motorcycles. Both black gold and the legendary motorcycles are essential parts of our area's history.

We chose our new name to honor the past and look toward the future. We're excited about the changes, and we'll keep you posted as they develop.

BLACK GOLD HARLEY-DAVIDSON® MOTORCYCLE SALES

Black Gold Harley-Davidson® will still sell new Harley® motorcycles like the following:

• Harley-Davidson Street
• Harley-Davidson Sportster
• Harley-Davidson Softail
• Harley-Davidson Touring
• Harley-Davidson Trike
• Harley-Davidson CVO
• LiveWire™

We'll also continue to offer used Harley-Davidson® motorcycles and custom motorcycles.

BLACK GOLD HARLEY-DAVIDSON® MOTORCYCLE SERVICE 

All the motorcycle service experts you trust to keep your bike in top shape are coming with us. They're looking forward to moving into expanded service facilities. Also, we'll still be your go-to resource when it comes to creating the custom motorcycle of your dreams.

We'll be updating this page in the days and weeks ahead, so check back here and follow our progress on Facebook and Instagram.